Adrift Coffee Company

Adrift Coffee Company is a coffee roasting business in Boise, Idaho. The owner came to me with a beautiful interpretation of the word Adrift – exploration for exploration’s sake – existing in the present moment – slowing down and enjoying every step that goes into making your morning coffee. I used his words as inspiration for the astronaut logo which conveys that carefree feeling.

 


ROLE:

Creative Direction
Branding
Brand Strategy

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